Which marketplaces does it understand?

The agent reasons about marketplace economics generally (fees, returns, buy-box, ads) and connects read-only to whatever channel you run. It knows how the major European and global marketplaces price and charge, so the analysis reflects how each one actually takes its cut.

Can it compare own-shop and marketplace fairly?

Yes - that is the point. It puts both on a like-for-like contribution basis after each channel’s real fees, fulfillment, returns and ad spend, instead of comparing gross revenue that flatters whichever channel has the lowest visible price.

Does it handle cross-border tax?

It is aware of IOSS / OSS VAT and duty so per-market profitability is not overstated. It is not a tax-filing tool; it makes sure the profit picture reflects the real cost of selling across borders.

cdoagent.ai

Try CDO Agent

E-shop & marketplace

Own-shop vs marketplace, on real economics

Channel economics, marketplace-fee reality, listing health and cannibalisation in one view.

Selling on your own shop and on marketplaces means two very different economics that rarely get compared honestly. CDO Agent assembles context across your e-shop and connected marketplaces, computes contribution after each channel’s real fees, and shows where channels cannibalise each other and where a listing is quietly underperforming - so channel-mix decisions rest on net economics, not gross revenue.

Start free - 250 credits See pricing

The problem

What slows this down

Marketplace revenue looks great until the fees, returns and ad spend are netted out - and they rarely are.

Own-shop and marketplace are managed by different people with different numbers, so cannibalisation is invisible.

Listing health (buy-box, suppressions, content gaps) degrades silently and shows up as lost sales, not an alert.

Cross-border VAT (IOSS / OSS) and duties make true per-market profitability hard to see.

What you get

What the agent does here

Channel contribution side by side

Own-shop vs each marketplace on a like-for-like contribution basis, net of fees, fulfillment, returns and ad spend - so you know where the next unit of volume is actually worth selling.

Cannibalisation and channel shift

Where one channel is eating another’s share rather than adding incremental demand, quantified, so a marketplace push is judged on net P&L impact.

Listing health and cross-border

Buy-box, suppression and content-gap signals plus cross-border VAT and duty awareness, so per-market profitability reflects the real cost of selling there.

Covers

What this domain spans

Own-shop vs marketplace contribution
Marketplace fee economics by channel
Channel cannibalisation
Listing health: buy-box, suppressions, content
Cross-border VAT (IOSS / OSS) and duties
Per-market profitability

Metrics

What the agent watches

Contribution by channel: After fees, fulfillment, returns and ads - per channel.
Marketplace fee load: Effective fee % by marketplace and category.
Cannibalisation rate: Share shift between channels vs incremental demand.
Listing health: Buy-box win rate, suppressions, content completeness.

Day one

Questions you can ask

E-shop & marketplace

After marketplace fees and returns, is this category still profitable on Amazon vs my own shop?

E-shop & marketplace

Is the marketplace channel adding demand or just cannibalising my e-shop?

E-shop & marketplace

Which listings lost the buy-box or got suppressed this week?

E-shop & marketplace

What is my true profit per market once IOSS / OSS VAT is accounted for?

Every answer comes back in your own numbers, with a clear next step.

FAQ

Common questions

Which marketplaces does it understand?: The agent reasons about marketplace economics generally (fees, returns, buy-box, ads) and connects read-only to whatever channel you run. It knows how the major European and global marketplaces price and charge, so the analysis reflects how each one actually takes its cut.
Can it compare own-shop and marketplace fairly?: Yes - that is the point. It puts both on a like-for-like contribution basis after each channel’s real fees, fulfillment, returns and ad spend, instead of comparing gross revenue that flatters whichever channel has the lowest visible price.
Does it handle cross-border tax?: It is aware of IOSS / OSS VAT and duty so per-market profitability is not overstated. It is not a tax-filing tool; it makes sure the profit picture reflects the real cost of selling across borders.

Who this is for

By industry

Other domains

Sales & margin

Know where your margin actually goes

True gross margin by SKU, category and channel - after every fee, return and discount.

Pricing

Price with a floor, not a guess

Cost-plus floor audits, competitor scrapes, marketplace-fee impact and discount-erosion analysis.

Logistics & carriers

Stop overpaying your carriers

Carrier-contract audits, fuel-surcharge checks, RFP scoring and last-mile mix.

Warehousing

Find the cash frozen in your warehouse

Capacity diagnosis, dead-stock segmentation, ABC analysis and slotting.

Supply chain

Balance lead time, cash and stockouts

Supplier lead time, MOQ vs cash tie-up, OTIF, allocation and cross-border flow.

Returns & CX

Cut returns at the root, not the refund

Returns-rate root cause, fraud signals, refund-policy audit and churn diagnostics.

ERP & WMS

Choose, connect and get value from your systems

Vendor selection, integration design, migration planning and ROI - read-only, vendor-neutral.

Try it on your own numbers

250 free credits, no card. Connect a source, ask a real question, and see the answer in your data.

Start free All domains

cdoagent.ai

Try CDO Agent

E-shop & marketplace

Own-shop vs marketplace, on real economics

Channel economics, marketplace-fee reality, listing health and cannibalisation in one view.

Start free - 250 credits See pricing

The problem

What slows this down

Marketplace revenue looks great until the fees, returns and ad spend are netted out - and they rarely are.

Own-shop and marketplace are managed by different people with different numbers, so cannibalisation is invisible.

Listing health (buy-box, suppressions, content gaps) degrades silently and shows up as lost sales, not an alert.

Cross-border VAT (IOSS / OSS) and duties make true per-market profitability hard to see.

What you get

What the agent does here

Channel contribution side by side

Own-shop vs each marketplace on a like-for-like contribution basis, net of fees, fulfillment, returns and ad spend - so you know where the next unit of volume is actually worth selling.

Cannibalisation and channel shift

Where one channel is eating another’s share rather than adding incremental demand, quantified, so a marketplace push is judged on net P&L impact.

Listing health and cross-border

Buy-box, suppression and content-gap signals plus cross-border VAT and duty awareness, so per-market profitability reflects the real cost of selling there.

Covers

What this domain spans

Own-shop vs marketplace contribution
Marketplace fee economics by channel
Channel cannibalisation
Listing health: buy-box, suppressions, content
Cross-border VAT (IOSS / OSS) and duties
Per-market profitability

Metrics

What the agent watches

Contribution by channel: After fees, fulfillment, returns and ads - per channel.
Marketplace fee load: Effective fee % by marketplace and category.
Cannibalisation rate: Share shift between channels vs incremental demand.
Listing health: Buy-box win rate, suppressions, content completeness.

Day one

Questions you can ask

E-shop & marketplace

After marketplace fees and returns, is this category still profitable on Amazon vs my own shop?

E-shop & marketplace

Is the marketplace channel adding demand or just cannibalising my e-shop?

E-shop & marketplace

Which listings lost the buy-box or got suppressed this week?

E-shop & marketplace

What is my true profit per market once IOSS / OSS VAT is accounted for?

Every answer comes back in your own numbers, with a clear next step.

FAQ

Common questions

Which marketplaces does it understand?: The agent reasons about marketplace economics generally (fees, returns, buy-box, ads) and connects read-only to whatever channel you run. It knows how the major European and global marketplaces price and charge, so the analysis reflects how each one actually takes its cut.
Can it compare own-shop and marketplace fairly?: Yes - that is the point. It puts both on a like-for-like contribution basis after each channel’s real fees, fulfillment, returns and ad spend, instead of comparing gross revenue that flatters whichever channel has the lowest visible price.
Does it handle cross-border tax?: It is aware of IOSS / OSS VAT and duty so per-market profitability is not overstated. It is not a tax-filing tool; it makes sure the profit picture reflects the real cost of selling across borders.

Who this is for

By industry

Other domains

Sales & margin

Know where your margin actually goes

True gross margin by SKU, category and channel - after every fee, return and discount.

Pricing

Price with a floor, not a guess

Cost-plus floor audits, competitor scrapes, marketplace-fee impact and discount-erosion analysis.

Logistics & carriers

Stop overpaying your carriers

Carrier-contract audits, fuel-surcharge checks, RFP scoring and last-mile mix.

Warehousing

Find the cash frozen in your warehouse

Capacity diagnosis, dead-stock segmentation, ABC analysis and slotting.

Supply chain

Balance lead time, cash and stockouts

Supplier lead time, MOQ vs cash tie-up, OTIF, allocation and cross-border flow.

Returns & CX

Cut returns at the root, not the refund

Returns-rate root cause, fraud signals, refund-policy audit and churn diagnostics.

ERP & WMS

Choose, connect and get value from your systems

Vendor selection, integration design, migration planning and ROI - read-only, vendor-neutral.

Try it on your own numbers

250 free credits, no card. Connect a source, ask a real question, and see the answer in your data.

Start free All domains