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Pricing

Price with a floor, not a guess

Cost-plus floor audits, competitor scrapes, marketplace-fee impact and discount-erosion analysis.

Pricing is the fastest lever on margin and the easiest to get quietly wrong. CDO Agent audits your prices against true landed cost, checks them against the market, models the marketplace-fee impact of every price point before you publish, and surfaces where contract pricing and discount depth have drifted below target - so a price change is a decision, not a hope.

Start free - 250 creditsSee pricing
The problem

What slows this down

Some SKUs sell below true landed cost and nobody notices until the margin report - if then.
Promo ROI is judged on uplift alone, ignoring cannibalisation and the margin given away.
B2B contract prices were set years ago and have quietly eroded below target as costs rose.
The marketplace fee on a given price point is rarely modelled before the price goes live.
What you get

What the agent does here

Cost-plus floor audit

Every SKU checked against true landed cost so nothing sells below the floor. The agent flags the offenders and the margin at risk, ranked by volume.

Promo and discount ROI

Promotion ROI net of cannibalisation and margin given away, plus a discount-erosion view that shows where the discount tail is quietly funding volume that was coming anyway.

Marketplace-fee modelling

The fee impact of a price point modelled before you publish, so own-shop and marketplace prices are set on real net economics, not gut feel.

Covers

What this domain spans

  • Cost-plus / below-floor SKU audit
  • Competitor price comparison
  • Promo ROI with cannibalisation
  • Discount-depth erosion
  • Marketplace fee impact per price point
  • B2B contract-pricing drift
Metrics

What the agent watches

Below-floor SKUs
Count and margin at risk of selling under true landed cost.
Promo ROI (net)
After cannibalisation and discount given away, not gross uplift.
Contract-price drift
How far B2B agreements have slipped below target margin.
Price index vs market
Where you sit against competitor pricing by category.
Day one

Questions you can ask

Pricing

Which SKUs are selling below true landed cost right now?

Pricing

What was the real ROI of last month’s promotion after cannibalisation?

Pricing

If I raise this price 5%, what does the marketplace fee do to my net margin?

Pricing

Which B2B contracts have eroded below our target margin?

Every answer comes back in your own numbers, with a clear next step.

FAQ

Common questions

Does it scrape competitor prices?
It can incorporate competitor price data you connect or upload and compare it against your own catalogue by category, so you see where you are over- or under-priced relative to the market.
Can it stop us selling below cost?
It is read-only, so it never changes a price itself. It audits every SKU against true landed cost and gives you a ranked list of below-floor items plus the margin at risk, so you can fix them in your own system.
How does it value a promotion?
On net ROI: the incremental margin after subtracting cannibalisation and the discount given to buyers who would have purchased anyway - not the gross sales uplift that makes every promo look like a win.
Who this is for

By industry

E-commerce
See the solution
B2B wholesale
See the solution
More

Other domains

Sales & margin
Know where your margin actually goes

True gross margin by SKU, category and channel - after every fee, return and discount.

Read more
E-shop & marketplace
Own-shop vs marketplace, on real economics

Channel economics, marketplace-fee reality, listing health and cannibalisation in one view.

Read more
Logistics & carriers
Stop overpaying your carriers

Carrier-contract audits, fuel-surcharge checks, RFP scoring and last-mile mix.

Read more
Warehousing
Find the cash frozen in your warehouse

Capacity diagnosis, dead-stock segmentation, ABC analysis and slotting.

Read more
Supply chain
Balance lead time, cash and stockouts

Supplier lead time, MOQ vs cash tie-up, OTIF, allocation and cross-border flow.

Read more
Returns & CX
Cut returns at the root, not the refund

Returns-rate root cause, fraud signals, refund-policy audit and churn diagnostics.

Read more
ERP & WMS
Choose, connect and get value from your systems

Vendor selection, integration design, migration planning and ROI - read-only, vendor-neutral.

Read more

Try it on your own numbers

250 free credits, no card. Connect a source, ask a real question, and see the answer in your data.

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Your Chief Delivery Officer · 2026
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